In collaboration with Empire City Casino and Worktable NYC, we took a gamesome approach to each and every commercial concept, creating humorous, engaging spots that showcase the aspirational consumer in the actual casino environment and deliver various marketing objectives. We launched the arrival of Blackjack at the Casino, profiled a 1.5 million dollar jackpot winner and introduced the latest digital table games. The 30-second commercials broadcast on TV in the tri-state area, the brand’s website, social media and digital advertising including Taxi TV.